For the Windermere Cup, UW’s storied international rowing regatta, coverage highlighted the event’s energy and tradition through behind-the-scenes storytelling and student-athlete features across social, app, and web. Working within our Sundodger Creative group, we amplified engagement and drove event awareness as part of a larger content weekend that produced 145 posts across six channels, totaling over 1.5 million impressions and a 5.3 percent engagement rate.
