ABOUT
Results-driven leader and digital content strategist with proven success in maximizing audience growth + engagement in professional and collegiate-level athletics.
Currently the Associate Director of Digital Strategy within University of Washington's Intercollegiate Athletics Department, I oversee a team of four social content coordinators and lead our day-to-day social coverage and strategy, while assisting in the management of gohuskies.com and the Go Huskies App.
Previously a member of one of the top-performing social teams in the National Hockey League, the Seattle Kraken, who frequently topped the league's leaderboard in engagements and growth rate. While overseeing the operation & strategic implementation behind emerging platforms, their TikTok & YouTube channels became the 7th largest in the NHL after a 305% increase in following. This was in addition to the daily management of @seattlekraken social channels (IG, X, FB, Th, TT, YT, Li) through copywriting, photo/video capture, ideation, game/practice coverage, & follower engagement.
As a content-heavy creator, I continuously innovated and contributed to the #SeaKraken content creation and curation process through polished photo, video, and lo-fi asset capture, as well as post-production, while actively directing and producing. Additionally, I assist in digital operations, including storytelling and game day coverage on the website and the Kraken app.
Spent the historic 2022 Major League Baseball season as a social media associate for the Seattle Mariners, a top 5 team by social media engagement. Assisted on major projects such as the 2022 All-Star push, Julio Rodríguez's debut, and the Mariners first playoff berth in 21 years, as well as helped to grow the team's TikTok following by 100k followers in a single season.
Prior to these roles, spent 3 years operating California Baptist University's social accounts and 2 years leading the photography efforts of their Division 1 athletics. Summer 2021, I was the first digital marketing intern for the Wisconsin Rapids Rafters Baseball Club, where I spent four months managing all photography and social channels, seeing a growth rate of 576% during my 4 months with the team.
Born and raised in Anaheim, California, graduated Magna Cum Laude from California Baptist University with a Bachelor of Science Degree in Sport Marketing.