Home to 650 student-athletes, UW Athletics offers a unique opportunity to showcase personalities and give fans authentic access via "virtual credentials," an exclusive look behind the curtain of Washington that we provide in exchange for their screen time on our channels. Through creative content and behind-the-scenes storytelling, we build athlete brands, create new revenue opportunities, and deepen fan connection to our programs. This work includes organizing content shoots, developing campaign ideas, and collaborating closely with coaches and operations staff. By building trust and strong relationships with student-athletes, I deliver content that resonates across both department-wide and sport-specific channels.
