Top Performing Posts
Results-driven social media strategist & content creator with proven success in maximizing audience growth + engagement in professional sports. Behind 7 out of the top 10 performing @SeattleKraken posts by impressions.
Game Coverage
Integrated the use of a "W" graphic following wins, a compromise between avoiding the use of score graphics on Instagram feed, but still creating a communal space for fans to interact and share.
Live gameday coverage across all major social platforms that transcends traditional reporting—conversing and engaging directly with the Kraken fanbase, optimizing content by channel and showcasing the organization’s story in bold, innovative ways."
Creative
Connecting with & informing our audience goes beyond game coverage—every moment off the ice presents an opportunity to deepen the story of our roster and season. From trends & memes to wholesome moments & everyday happenings, these are where there are truly endless opportunities to welcome new and existing fans beyond closed doors. It’s here that we control the storytelling journey of our season, building a narrative that resonates far beyond the 60 minutes of play.
Promotions
From giveaways to events, social promotion from the Kraken channels is a constant challenge to innovate and push the boundaries of what promo looks like, finding creative ways to meet organizational goals while also delivering a messages in ways that resonate with our audience and beyond.
Vertical Video
Lo-fi to highly-produced vertical video content that educates, engages and connects with a wide variety of audiences through TikTok, Reels & YouTube Shorts.