House Settlement
Led social strategy and execution for @UW_Athletics’ proactive NCAA NIL campaign during the historic House settlement, planning ahead and responding in real time to position UW as one of the first programs to address the news across five platforms.
Dawgs Unleashed
Operated as the external mouthpiece of Dawgs Unleashed, the University of Washington’s official NIL and influencer marketing program. Focused on delivering core messaging, highlighting brand opportunities for student-athletes, and positioning Dawgs Unleashed as both a recruiting tool and a resource for building student-athlete brands, while supporting UW’s broader commitment to NIL.
