Event coverage spans all UW Athletics accounts, with content delivered across 22 sport programs. Leading a team of four digital strategy assistants, I oversee coverage from central department channels while coordinating closely with individual sport accounts. Content capture is central to this work, from documenting atmosphere and fan energy to telling the story of each game in real time. Coverage extends across social, the GoHuskies app, and web, ensuring a consistent voice for Husky Athletics while spotlighting the unique stories of every program.
Awards and honors coverage celebrates the achievements of Husky student-athletes, coaches, and programs on local, conference, and national stages. Through social, app, and web storytelling, we spotlight individual and team recognition while reinforcing UW’s tradition of excellence.
Vertical video is a cornerstone of event coverage, with Reels, TikTok, and Shorts capturing behind-the-scenes moments, highlights, and atmosphere in platform-native formats. This approach expands Husky Athletics’ reach and connects directly with younger audiences who consume sports primarily through short-form video.