During fiscal year 2025-26, I drove the departmental athletics account to #1 in engagement rate, #2 in organic posts, #4 in engagements and video views and #5 in impressions and social value among 18 Big Ten programs. Nationally, @UWAthletics had the third-most organic posts among all Power Four programs, the fourth-highest engagement rate and the seventh-most video views in the country. All 16 UW sport accounts saw positive growth during this same period, with an average follower increase of 16.4%.
General Coverage
Men's Soccer National Championship
Born Abroad. Built at Washington
LA Bowl
Honoring Mia Hamant
YouTube Strategy
Led a comprehensive YouTube overhaul, optimizing SEO-driven descriptions, end card strategy, playlists, and consistent thumbnails while expanding individual and full-team highlights and press conferences across Shorts and long-form storytelling uploads.
