For Dawgs After Dark, my first large-scale event in this role, coverage focused on capturing the atmosphere and student-athlete experience through behind-the-scenes storytelling across social, app, and web. Working within our Sundodger Creative group, we amplified engagement and drove event awareness as part of a larger content weekend that produced 145 posts across six channels, totaling over 1.5 million impressions and a 5.3 percent engagement rate.
