Following a historic 2022 season with the Seattle Mariners social team, I transitioned up the road to Climate Pledge Arena to join the Seattle Kraken just ahead of their second-ever season. Initially onboarded to assist with day-to-day tasks while focusing primarily on emerging platforms, my role has evolved significantly. I now lead social media campaigns, represent our team, and collaborate horizontally across the front office to achieve organizational goals, all while managing the majority of our daily social operations.
Highlights:
- Oversee the operation & strategic implementation behind emerging platforms, driving our TikTok & YouTube channels to become the 7th largest in the NHL with a 305% increase in following
- Manage daily operations of the @seattlekraken social channels (IG, X, FB, Th, TT, YT, Li) through copywriting, photo/video capture, ideation, game/practice coverage, & follower engagement
- Collaborate cross-organizationally to instill comprehensive coverage that supports the club’s social impact initiatives, partnerships, sales, marketing, & hockey storylines
- Play a key role in the content creation & curation process through polished photo, video, & lo-fi asset capture + post-production, while actively participating in directing & producing
- Assist in digital operations, including story-building & gameday coverage on web & the Kraken app