During summer 2021, I was the first ever Digital Marketing Intern for the Wisconsin Rapids Rafters Baseball Club, where I managed the team's social presence across Instagram, Twitter, and Tiktok, in addition to being the team photographer. Our combined social following grew 576% (14.9k -> 85.9k) over my 4 months with the team, largely due to success on TikTok.
When my time began with the Rafters, their TikTok following sat at roughly 600 followers. Under my operation, we ended the season at 70K followers, 20M views and put the small town of Wisconsin Rapids on the baseball map through collaborations with Major League Baseball, SportsCenter & PGA Tour.